People buy what they trust

Peer advocates are 2x more trusted than advertising

We are Global experts in creating Peer Advocates

Since 2011, 50+ Brands, 20+ Countries

Peer Advocacy boosts your Marketing ROI

Consumers turned into advocates offer multiple benefits, not just one. This has an exponential impact on your Marketing ROI. With over 8 years experience in creating Peer Advocates, we guarantee the quantitative impact mentioned below.

Authentic conversations

+100% trusted peer impressions

Social conversations, online as well as offline, have a strong impact on purchase decisions. Our model stimulates an interactive dialogue with your consumers seeking their opinions and feedback while also offering them tips to get the most out of their purchase. This creates a cohort of satisfied consumers who are happy to talk about your product on not just their social media timelines, but also on dark social channels like Facebook groups, WhatsApp, Messenger and also in day-to-day offline conversations. This is human media in action.

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Helpful reviews

+200% positive reviews

Online reviews are one of the most trusted sources of information for potential buyers, and have a massive influence on purchase. However there is more to reviews than just quantity. For reviews to influence purchase they need to be rich and detailed enough to be helpful and recent enough to be relevant. Our model ensures that there is a regular and growing stream of genuine and high quality reviews on your products on various online channels. With Bazaarvoice integration, we also make it easy for you to showcase these reviews across different channels.

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Trusted content

+300% growth in content pool

Consumer content aka UGC is trusted 6x more than professional produced brand content and upto 9x more than influencer content. No wonder consumers spend 90% more time on website pages with UGC galleries and digital ads with UGC have a 50% higher click rate compared to ads with brand images. Advocates created by our engagement programs provide you such trusted content in a wide variety of formats - stories, photos, memes, testimonial videos, with full usage rights. Some advocates have even featured in brand ads and fronted launch conferences.

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Efficient conversions

-25% lower cost per convert

Consumers engaged to become advocates and empowered with product knowledge, recognition and special offers are not only happy to buy your product again but also refer their friends whether it is for sampling, for joining your CRM or for buying from your online shop, via a trackable and attributable link. Between an intrusive banner ad and a chat message from a friend, it is clear which one gets clicked more. This results in your brand getting more conversions with the same $ spend, thus boosting your marketing ROI.

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Real time collaboration

200% faster Ideas, Insights & data

Imagine having 1000s of real and engaged target consumers available for generating insights, verbatims, claim data, concept testing and even in-home visits, at a fraction of the cost of traditional market research and at twice the speed. Add to that the ability to have follow up drill down based on initial response and you have an amazing engine to power your marketing and innovation. Consumers turned into advocates, using our model, offer your brands this ability to colloborate in real time efficiently.

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Engaged Community

100% more engagement vs CRM emails

Consumers who advocate your brand are a special lot. They are not just another ID in your CRM database. They need to be engaged in a sustained manner for them to feel valued and recognised. They need to be kept warm so that when you need them for insights, for supporting a launch or during a PR crisis they are ready and motivated. Our interactive engagement model which offers rational, emotional as well as higher order benefits to such consumers ensures that brands have a ready and warm community of advocates to tap into.

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Brands trusting us

Over 50+ leading brands have worked with us to engage consumers and get authentic peer advocacy- reviews, video testimonials, photo stories, social recommendations and sales referrals.

Why you need Advocates

It is all about Trust

Trust has collapsed

Accoring to Edelman Trust Barometer trust in 4 key institutions media, govt, business (which includes brands) and NGOs has collapsed.

Watch more here.

Trust has collapsed

Trust cannot be bought

Paying Influencers to post about our brand at best builds awareness and at worst creates Fraud

Click to watch Unilever CMO talk about it:


People trust other people

92% of people completely trust reccos from friends, family and fellows, according to Nielsen Global Trust Study. Philips Kotler calls them the F-factor

>90% trust F-factor

<30% trust digital ads

How we create Peer Advocates

Deeper Engagement is the Foundation of Advocacy

For consumers to Advocate your brands, they need to be engaged deeper so that they know your product, brand and company well. Only then can they have the knowledge and conviction to genuinely recommend you, write a helpful and detailed review and to create useful content around their experience.

I know, I trust & then I talk, I share

Deeper Engagement is the Foundation of Advocacy


For consumers to Advocate your brands, they need to be engaged deeper so that they know your product, brand and company well. Only then can they have the knowledge and conviction to genuinely recommend you, write a helpful and detailed review and to create useful content around their experience.

I know, I trust & then I talk, I share

Platform to Create Deeper Engagement Journeys

Journy C2C Platform

Our proprietary platform, JOURNY engages users deeper with your product and brand story using interactive content and gamification. This empowers and motivates them to advocate your brand to their peers.

Consumers engage with your brand for an average of 5 mins

Platform to Create Deeper Engagement Journeys


Journy C2C Platform

Our proprietary platform, JOURNY engages users deeper with your product and brand story using interactive content and gamification. This empowers and motivates them to advocate your brand to their peers.

Consumers engage with your brand for an average of 5 mins

Women's Community united by Social Purpose

In India, ASEAN, Europe, Middle East and Russia you can also leverage our multi-brand community WOOP, focused on the most powerful demographic in the world – Women. There are over 500,000 women already on the WOOP platform and the number is growing everyday.

See the WOOP India Introduction below.

WOOP

WOOP adds a strong intrinsic motivation for users to advocate your brand. Each action done by users on WOOP also creates money to help the needy. WOOP transforms marketing into a force for doing good while boosting your Marketing ROI through peer advocacy.

Everyone wins on WOOP- A triple win: Brands, Users, Society

Women's Community united by Social Purpose


In India, ASEAN, Europe, Middle East and Russia you can also leverage our multi-brand community WOOP, focused on the most powerful demographic in the world – Women. There are over 500,000 women already on the WOOP platform and the number is growing everyday.

See the WOOP India Introduction below.

WOOP

WOOP adds a strong intrinsic motivation for users to advocate your brand. Each action done by users on WOOP also creates money to help the needy. WOOP transforms marketing into a force for doing good while boosting your Marketing ROI through peer advocacy.

Everyone wins on WOOP- A triple win: Brands, Users, Society

Globally Awarded

Our Advocate campaigns have been awarded globally from our very first year and the accolades have continued.

Trust has collapsed

2011 WOMMY award

Trust has collapsed

2014 WOMMY award

Trust has collapsed

2017 Euro Effies award

See trusted content created by Advocates

US UGC powered by Journy
United States
Germany UGC powered by Journy
Germany
India UGC powered by Journy
India
China UGC powered by Journy
China
Reviews powered by Journy
Reviews
Photo Stories powered by Journy
Photo Stories

Tried and Tested. Since 2011

We have created and managed Advocacy campaigns in 22+ countries in 16 languages across US, China, India, ASEAN, Europe, Middle East and LATAM.

50+

Brands

1mn+

Advocates

20+

Countries

What Clients say

Consumer Testimonials

Across countries consumers find the byte sized Interactive engagement delivered by our platforms fun, useful and rewarding-rationally as well as emotionally.

Americans love Journy
United States
Indians love Journy
India
Chinese love Journy
China

Meet the Team

Our team is led by experienced marketers with over 100+ years of cumulative experience. We use our marketing expertise as well as technology to solve the #1 Marketing problem today - TRUST.

Start creating Advocates NOW!

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