Consumers turned into advocates offer 6 specific benefits, not just one. This has an exponential impact on your Marketing ROI. With over 8 years experience in creating Peer Advocates, we guarantee the quantitative impact mentioned below.
With so much content surrounding consumers, attention span is now just 8s and on top ad blockers protect consumers from your messages. With our interactive platform which makes your content segmented, sequenced and snackable we are able to guarantee a minimum 3 times increase in time spent. This deeper engagement increases Brand Preference and drive consumers from Awareness to Consideration.
Consumers engaged to become advocates and empowered with product knowledge, recognition and special offers are not only happy to buy your product again but also refer their friends whether it is for sampling, for joining your CRM or for buying from your online shop, via a trackable and attributable link. Between an intrusive banner ad and a chat message from a friend, it is clear which one gets clicked more. This results in your brand getting more conversions with the same $ spend, thus boosting your marketing ROI.
Social conversations, online as well as offline, have a strong impact on purchase decisions. Our model stimulates an interactive dialogue with your consumers seeking their opinions and feedback while also offering them tips to get the most out of their purchase. This creates a cohort of satisfied consumers who are happy to talk about your product on not just their social media timelines, but also on dark social channels like Facebook groups, WhatsApp, Messenger and also in day-to-day offline conversations. This is human media in action.
Online reviews are one of the most trusted sources of information for potential buyers, and have a massive influence on purchase. However there is more to reviews than just quantity. For reviews to influence purchase they need to be rich and detailed enough to be helpful and recent enough to be relevant. Our model ensures that there is a regular and growing stream of genuine and high quality reviews on your products on various online channels. With Bazaarvoice integration, we also make it easy for you to showcase these reviews across different channels.
Consumer content aka UGC is trusted 6x more than professional produced brand content and upto 9x more than influencer content. No wonder consumers spend 90% more time on website pages with UGC galleries and digital ads with UGC have a 50% higher click rate compared to ads with brand images. Advocates created by our engagement programs provide you such trusted content in a wide variety of formats - stories, photos, memes, testimonial videos, with full usage rights. Some advocates have even featured in brand ads and fronted launch conferences.
Imagine having 1000s of real and engaged target consumers available for generating insights, verbatims, claim data, concept testing and even in-home visits, at a fraction of the cost of traditional market research and at twice the speed. Add to that the ability to have follow up drill down based on initial response and you have an amazing engine to power your marketing and innovation. Consumers turned into advocates, using our model, offer your brands this ability to colloborate in real time efficiently.
Over 50+ leading brands have worked with us to engage consumers and get authentic peer advocacy- reviews, video testimonials, photo stories, social recommendations and sales referrals.
It is all about Trust
According to Edelman Trust Barometer trust in 4 key institutions media, govt, business (which includes brands) and NGOs has collapsed.
Watch more here.
Paying Influencers to post about our brand at best builds awareness and at worst creates Fraud
Click to watch Unilever CMO talk about it:
92% of people completely trust reccos from friends, family and fellows, according to Nielsen Global Trust Study. Philips Kotler calls them the F-factor
>90% trust F-factor
<30% trust digital ads
Over the years we have developed deep expertise in generating Peer advocacy cost efficiently at scale. Our recipe combines proven psychological principles with the scale of technology and the power of community.
We use the proven psychological principle of Influence-Reciprocity to create a meaningful and genuine value exchange. This give and take motivates consumers to advocate your brand to their peers.
Learn more about Reciprocity below.
Genuine RECIPROCITY is the foundation of efficient and authentic Peer Advocacy
Our proprietary platform, JOURNY delivers a holistic value exchange experience at scale using interaction and gamification. This empowers and motivates your users to advocate your brand to their peers, while giving you scale and measurable impact.
See how JOURNY works below
50mn+ engagement actions have been done on Journy in 16+ languages across 25 countries
Women focused brands can use our community WOOP to launch peer advocacy programs, in just a week. Besides rewards and recognition, WOOP offers a strong intrinsic motivation- helping the under privileged- to make the value exchange even more powerful.
See how WOOP works below
500,000+ women in India, ASEAN, Europe, Russia and Middle East are already on WOOP
We have created and managed Advocacy campaigns in 22+ countries in 16 languages across US, China, India, ASEAN, Europe, Middle East and LATAM.
“Advocaci has solid IP in engaging consumers to generate authentic word of mouth and varied user content. We have worked with them in several countries across different product categories and the results have been consistent.”
“After the Peer advocates program, our Tripadvisor reviews shot up 40% and lot of reviews were from people who had never written reviews before. Through missions we also got invaluable feedback and Insights.”
“We created an army of young brand advocates who shared their brand stories, wrote reviews, created content and also influenced others to buy Ambipur. The platform makes engaging with the brand easy, fun and rewarding for consumers.”
“Reviews especially on Google are critical in a service industry. In our pilot with Advocacy, our Google reviews grew 12 times and ratings also improved. We now have an always on engagement program to turn our consumers into Advocates.”
Across countries consumers find the byte sized Interactive engagement delivered by our platforms fun, useful and rewarding-rationally as well as emotionally.
Our team is led by experienced marketers with over 100+ years of cumulative experience. We use our marketing expertise as well as technology to solve the #1 Marketing problem today - TRUST.
23+ years in Marketing across India, Russia, UK, China with P&G, BAT, DDB advertising. Part of the team at BAT which built a $1bn brand with Consumer Advocacy in 1999.
25+ years across Benulux, Germany, Korea, China with PwC, Friesland, Philips. Led the first consumer Advocacy program for Philips Oral Care in Korea, in 2005.
15+ years of experience in word-of-mouth marketing. Ex- Head of Influencer Marketing at Procter & Gamble India.
Broad sales experience, strategic planning and research with the ability and skills to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment.
Over 23 years of leadership and business development experience with Digital agencies, platforms and publishers. Part of the team which launched Indonesia's first youth portal in 1999/2000
10+ years of Marketing Project experience in luxury retail and consumer goods industry, having served clients across China, ASEAN and Europe.
20 yrs in marketing, commercial leadership roles across India, UAE, Saudi, Egypt with Henkel, Masafi, Kantar group. Led the first large scale word of mouth program for Henkel in 2006.
25+ years of experience in marketing, media and digital. Director roles in Europe and the US. People, tech and results driven. Winner of the SAP Global Innovation Awards 2018.